Problem:
COVID-19 could be controlled in 1-2 months if people wear masks. But summer is at its peak, people are outside – many refusing to wear them.
Insight:
You can tell who’s wearing a mask outside by the tan lines on their faces.
Solution:
Let’s encourage more people to wear masks by praising this facial mark, defining what it symbolizes, and rewarding them for being responsible.
Responsibility Marks
- A series of print ads -